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Reklamtävlingar för miljoner – är det värt det? episode artwork

EPISODE · Jun 26, 2019 · 36 MIN

Reklamtävlingar för miljoner – är det värt det?

from Resumé Debrief

Varje år plöjer svenska reklambyråer ner miljoner på att delta i kreativa tävlingar. Är det värt pengarna? Samtidigt har diskussionen om att svensk kreativitet presterar sämre än någonsin rasat i media. Men poddens gäst Göran Åkestam, senior rådgivare på reklambyrån Åkestam Holst, tycker att debatten saknar perspektiv.

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Reklamtävlingar för miljoner – är det värt det?

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How long is this episode of Resumé Debrief?

This episode is 36 minutes long.

When was this Resumé Debrief episode published?

This episode was published on June 26, 2019.

What is this episode about?

Varje år plöjer svenska reklambyråer ner miljoner på att delta i kreativa tävlingar. Är det värt pengarna? Samtidigt har diskussionen om att svensk kreativitet presterar sämre än någonsin rasat i media. Men poddens gäst Göran Åkestam, senior...

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