Relaciones Públicas e Influencers

Hablamos con la Dra. Maritza Mosquera de Sumich (Panamá), presidenta de Confiarp y docente universitaria, sobre el fenómeno de los influencers y su impacto en la decisión de compra de los consumidores. Detalla el origen del influencer y las grandes diferencias con el profesional de las Relaciones Públicas.

Episode metadata supplied by the publisher feed · Published Mar 12, 2021

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Relaciones Públicas e Influencers

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