Relational shopping: from Magasin du Nord to Lane Crawford's WeChat revolution

In this episode of The I.A.D.S. Retail Park 🎧, Maya and Anchita pull back the curtain on relational shopping’s business impact. ✨ What do Magasin du Nord and Lane Crawford have in common? They’ve turned customer data into loyalty engines. 🛍️ From booking personal shoppers to WeChat mini-programs that 6x sales, our hosts unpack how retailers bridge online and offline—and why Western stores must prepare for Chinese travelers’ sky-high expectations. 🌏 Want all the case studies and expert insight? 👉 Click here to unlock Anchita’s full Exclusive for deeper dives and real-world examples! For updates and more can’t-miss content, follow us on LinkedIn at International Association of Department Stores – I.A.D.S., explore our Substack, or visit www.iads.org. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe