Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

TL;DR: Author and speaker Ravi Rajani joins Kelly and Tiffany to unpack his recently release book, Relationship Currency—how deep listening, empathetic leadership, and conscious questions build trust, influence outcomes, and shape careers. Tactics for sellers, enablement, RevOps, and rising leaders inside modern GTM teams.What does it really mean to invest in relationships at work? In this conversation, Ravi Rajani—author of Relationship Currency—shares the skills behind authentic influence: moving from active to deep listening, asking story worthy questions, staying fixed on desire while flexible on the path, and accepting compliments with grace.Kelly and Tiffany connect these ideas to sales call planning, enablement, and leadership presence, including practical moves that make you feel prepared without getting over-rehearsed.You’ll learn:The difference between active listening and deep listening and why it changes trust in sales and leadershipHow to come prepared yet stay nimble in high-stakes conversationsWhy “be more strategic” is often a coaching cop out—and what leaders should say insteadThe ASI framework for authentic compliments and how to actually receive one“Story worthy” questions that unlock context with prospects, peers, and even your kidsA mindset shift for sellers: plan well, but do not chase an outcomeTimestamps00:01 Meet Ravi Rajani and the power of relationship currency05:46 Decades in the making: where storytelling skills come from11:04 Stay fixed on the desire, flexible on the path17:26 Do not seek the outcome: better call planning for sellers20:58 Active listening vs deep listening with a real-world example35:20 The ASI framework and how to accept a compliment38:06 Homework: close the gap between spoken word and behaviorWho should listen: Sellers, Enablement, RevOps, CS leaders, managers, and ICs building their POV in GTM.Connect with Ravi Rajani: https://www.theravirajani.com/https://www.linkedin.com/in/theravirajani/