Sep 26, 2007 2 min

Relationship marketing

from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts Hosted by Stephen Humphrey

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

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Relationship marketing

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This episode was published on September 26, 2007.

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