Releasing Music in 2021 - Self-release or With a Label? A Chat with Chris Hill from Average Negative Records

When it comes to releasing music in 2021, the 1-million-dollar question is always: “Should I release it myself or via a label?” Of course, self-releasing gives you complete freedom & control but also requires more time and know-how on distribution, marketing, PR, etc. In our new episode, we had a chat about the pros & cons of both sides with Chris Hill from Average Negative Records - a Berlin-based cross-platform label, run by himself and Jian Liew, also known as Kyson. He’s also a professional drummer and has his own recording & tracking studio called The Tracking Farm. He’s worked with artists like Alice Phoebe Lou, running his solo experimental project holymachines and many, many other things. Links » Average Negative (@averagenegative) » holymachines (@holymachines) » Stereofox (@wearestereofox) » host (@atanas.kutsev) » Join our Discord Server