Relentlessly helpful - Technical Copywriter and LinkedIn Nerd John Espirian

John’s freelance career began in 2009 after he was made redundant from his role as a software tester. Struggling to get an interview, let alone a job, he embarked on a new adventure as a technical writer.Work came via old contacts, family and friends for the first five years, and then John discovered the world of online marketing. He developed his website, began using his skills to create “Relentlessly Helpful” content, and got really good at LinkedIn. “It feels a bit like you’re shouting into the wind at first”, says John, but eventually the referrals and enquiries started coming in.He chats to Steve about building an online presence, speaking at events, writing a book, working with clients, and being a bit rubbish at the whole work-life balance thing.This episode of Being Freelance is supported by With JackWith Jack exists to help keep you in business by supporting you financially or legally if you have problems with a client.With Jack is all about giving freelancers the insurance they deserve.Visit withjack.co.uk and be a confident freelancer.Support also comes from Coconut.Coconut is the one simple app you need to manage your business finances when you’re self-employed, with banking, bookkeeping, invoicing and tax all in one place.Free yourself from business admin at getcoconut.comLove learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!You'll also find useful links for this episode. That's beingfreelance.comLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFollandWho the hell is Steve Folland?You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.comTrack him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.