Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four years and how customers remain engaged through transactional rewards, surprise and delight campaigns, and customer-centric online communities.

Episode metadata supplied by the publisher feed · Published May 19, 2023

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Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

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This episode is 23 minutes long.

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This episode was published on May 19, 2023.

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