Relevance and Perspective: Building Brands with Shilpa Saul

This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room.In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people.Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become relevant to more people, not just people like them.The conversation explores internal and external relevance, from workplace culture, pay, progression and power dynamics, to brand behaviour, cultural engagement and when taking a stance helps or harms.About the guestShilpa Saul is Director at The Unmistakables, where she works with brands and organisations to help them become relevant to more people, internally and externally. She brings over 25 years of experience from fast-paced agency and in-house roles.Connect with ShilpaShilpa Saul on LinkedInThe Unmistakables website & insightsConnect with me:LinkedIn: Kayleigh-Anne SoryalWebsite: https://www.love-comms.com