Relevance, Authenticity and Boldness in Film Marketing featuring Linda Fiolka

What does it take to market films at scale in a fragmented, fast-moving landscape? In this episode of the Marketing & Distribution Podcast, Alex Stolz speaks with Linda Fiolka, Head of Marketing at Constantin Film, one of Germany's leading production and distribution companies operating across the full value chain, from development and production through to theatrical, streaming and world sales. Linda shares how Constantin approaches audience strategy, from early-stage script involvement to campaign execution across theatrical and digital. The conversation explores practical as well as big picture insights including: • Why trailers and posters still matter • How TikTok Spotlight is shaping fandom and discovery • The challenge of platform fragmentation • Community-building before and after release • The balance between data insight and gut instinct • Why being relevant, authentic and bold is the key to marketing success in 2026 Linda also reflects on marketing franchises and IP, working with Gen Z audiences, and the realities of driving awareness and conversion in today's attention economy. A practical and optimistic look at how a European independent, creative studio is navigating the evolving world of film marketing.   About Linda Fiolka  Linda Fiolka is Head of Marketing at Constantin Film, one of Germany's leading production and distribution companies. She joined the company in 2010 and completed a dual study programme in Business Administration with a focus on Marketing while building her career within the organisation. After several years working as a Product Manager, she was appointed Head of Marketing in 2022. Over the course of her career at Constantin Film, Linda has played a key role in the marketing campaigns for some of Germany's most successful and widely recognised titles, including the Fack Ju Göhte films, the Eberhofer series, and Das Kanu des Manitu, as well as the streaming and television productions Wir Kinder vom Bahnhof Zoo and Die Wannseekonferenz.