Relevance Over KPIs: Kerry Greenland’s No-Nonsense Guide to Sustainable Recruitment

In this episode of RecTalk, Nitin Sharma sits down with Kerry Greenland, Founder of Vantage Recruitment and TEAM Member of the Year 2024, to talk about the realities of running a successful recruitment business in a world of AI, KPIs, and burned-out consultants.Kerry doesn't just share insights—she drops truth bombs. From her anti-KPI philosophy to her donut-powered BD strategy, she reveals how she’s built lasting client relationships, steered clear of transactional traps, and transitioned her agency into a professional services model.We also dive into:Why “have you got any jobs?” is the worst BD line recruiters still use.The danger of unqualified vacancies and why saying no could save your sanity (and business).Building trust that gets you referrals, repeat business, and a red wine wishlist.Her AI-powered CV formatting tool, QuickSmart CV, built by recruiters, for recruiters.The power of peer networks, and how being a part of TEAM Network helped her survive COVID and thrive post-pandemic.And yes, she talks tech—including how AI is a tool, not a threat, and how recruiters can use it intelligently to elevate their game.Who this episode is for:Independent recruiters and solo agency owners fed up with cold calls and salesy BD scripts.Anyone looking to pivot from placement-based revenue to long-term consulting income.Recruiters struggling to stay motivated in a tech-dominated, candidate-shy market.Fans of donuts, honesty, and AI that actually saves you time.This episode is proudly sponsored by RecCircle — your go-to platform for building referral-driven recruitment networks. Empower your community. Recruit smarter.https://www.reccircle.co.uk/🔗 Connect with Kerry GreenlandLinkedIn: https://www.linkedin.com/in/kerry-greenland/Vantage Recruitment: https://www.vantage-recruitment.co.uk/Quick Smart CV: https://www.quicksmartcv.com/🔗 Connect with Nitin SharmaLinkedIn: https://www.linkedin.com/in/nitin-rectools/Rectools.io: https://www.rectools.io/Find out more about the Recruitment Curry Club:https://www.linkedin.com/company/the-recruitment-curry-club/#RecTalk #RecruitmentPodcast #KerryGreenland #VantageRecruitment #RecTools #RecCircle #RecruitmentInnovation #AIinRecruitment #QuickSmartCV #RecruiterLife #RecruitmentBD #TeamNetwork #ProfessionalServicesRecruitment #RecruiterAdvice #NoMoreKPIs