Relevancia cultural con Mercadorama - Unbranded

What this episode covers

Hablamos con Ahmed Bautista y José Luis “Pony” Chavez Garza, los fundadores de Mercadorama, sobre cómo balancear la cultura empresarial con la de cada individuo al momento de dirigir una marca. También exploramos el impacto cultural que pueden tener las campañas publicitarias y las diferencias que hay entre la innovación a largo plazo y los objetivos anclados al presente. Además, analizamos distintas maneras en que podemos incorporar el trabajo de artistas en campañas para marcas, y sumar valor a ambas partes. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Unbranded?

This episode is 1 hour and 5 minutes long.

When was this Unbranded episode published?

This episode was published on September 1, 2020.

What is this episode about?

Hablamos con Ahmed Bautista y José Luis “Pony” Chavez Garza, los fundadores de Mercadorama, sobre cómo balancear la cultura empresarial con la de cada individuo al momento de dirigir una marca. También exploramos el impacto cultural que pueden tener...

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