Relevancy vs. Rightousness

Send us Fan MailRelevancy vs. RighteousnessThe lie is that you are too broken.The lie is that you are too far apart.The lie is that there is no more common ground to be found. The lie is that it’s all bad. The lie is that they are too crazy to keep believing in them. The truth is that you can be so right that you take the wrong approach. I’m talking about the person you are at odds with.I’m talking about what works good versus what feels good. I’m talking about the greatest example of love that was ever shown to us.If we could watch the son of God step in our shoes and handle our conflicts for us…We would be perplexed.Disoriented.Dumbfounded… but only for a moment.We would then become dissolved.We would become completely aware of what radical love can do in the face of hate and rejection.The action that is opposite of our intuition is often the key that unlocks the much-needed next step.You are probably right.They are probably wrong.But the more you chase the facts, the farther you will get away from the actual truth;To take someone where you want to go, you must first meet them where they are. They’re hurting and broken just like you.They’re needing affirmation and security, just like you.They want to feel loved and accepted in their own way, just like you.And whoever offers that first does something huge for both of you.  Relevancy is more important than righteousness, my friend. It’s weird. It’s maddening. But it's true. So which will you choose?Cheers,BWDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a