Relevant blijven in competitieve markten
from De Marketing Club Hosted by Sam Conings
Pre-Corona opname (februari 2020). Bob Hermans, Marketing manager Nestlé Waters, was de tweede persoon die bij mij achter de micro plaatsnam. Aan Bob stelde ik de vraag: "hoe kan je als merk relevant blijven in een competitieve omgeving?". De rode draad in zijn antwoord is drieledig. Stel jezelf de vraag wat de bestaansreden van jouw merk is. Stel jezelf de vraag in welke business jouw merk opereert. Houd de vinger aan de pols. Spreek continu met alle gebruikers.
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How long is this episode of De Marketing Club?
This episode is 27 minutes long.
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This episode was published on April 28, 2020.
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