REMASTERED: Giftology and Strategic Generosity, with John Ruhlin | (Strategy, Gratitude, Relationship Development, Sales)

What this episode covers

John Ruhlin is the founder and CEO of the Ruhlin Group, a North Canton, Ohio-based firm that specializes in high-level gifting plans to build relationships and acquire new clients. John is a sought-after speaker on the topics of C-level selling, relationship development and strategic gifting. He is also the co-author of the book Cutting Edge Sales. Show Highlights: If you take care of the inner circle, everything else takes care of itself. @ruhlinWhen it comes to gratitude, there is an incongruence between what we say and do. @ruhlin If relationships are your most important asset, how you show them that you care really matters. @ruhlinWhen you show gratitude well, you stand head and shoulders of everyone you’re competing against. @ruhlinWe teach people to give gifts ‘just because.’ @ruhlinA gift, by its very nature, should be about the recipient not about you. @ruhlinInstead of sending two hundred of something, send twenty to your top clients and personalize it. @ruhlinAn unexpected gift at an unexpected time. @ruhlinA lot of times you can spend less money but just doing something differently. @ruhlinIf you’re not giving gifts strategically but only as warm fuzzy feelings, you’re wasting money. @ruhlinMost people walk around with a deficit when it comes to gratitude and appreciation. @ruhlinGift giving with strings attached causes problems. @ruhlin You can find more about John Ruhlin at Ruhlingroup.com or grab your copy of Giftology at Giftologybook.com. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!