REMASTERED: Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications)

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.

Episode metadata supplied by the publisher feed · Published Feb 27, 2024

Embed this episode

Attribution link and audio player

Ready to play

REMASTERED: Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications)

0:00 16:54

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

The Public Relations Expert: Engage Smaller Trade Associations For Visibility | E40

Jul 10, 2024 ·66m

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Action Catalyst?

This episode is 16 minutes long.

When was this The Action Catalyst episode published?

This episode was published on February 27, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Action Catalyst episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!