REMAX - From Balloons to BoldTrail: Realtor Tech That Works

What do balloons, fax lines, and Google Sheets have in common? They’re all part my fun conversation with Heather Holliday about real estate and marketing tech - this one is for my REMAX crew!In this episode, Beth sits down with Heather to talk about:Her grandma's legendary open houses (and cookies)The most underused tools in your Remax toolkitBoldTrail vs KVCore and why you need to log in (finally)Real-life tips for using your CRM without cryingHow to get actual results from your systems—without burnout🎯 If you’re ready to simplify, streamline, and actually use the tools you’re paying for… this one's for you.Watch on YouTubehttps://www.youtube.com/@BethGoldingTMCFollow me on Instagramhttps://www.instagram.com/bethgoldingtmc/Connect with me on Facebookhttps://www.facebook.com/profile.php?id=61567876444806Connect on Linked Inhttps://www.linkedin.com/in/beth-golding-tmc-557ba6338/ Keywordsreal estate, technology, marketing, BoldTrail, Remax, networking, training, agents, CRM, toolsSummaryIn this conversation, Beth Golding interviews Heather Holliday, a marketing tech coach with Remax, discussing her journey in real estate, the evolution of technology in the industry, and effective marketing strategies for agents. Heather shares insights on utilizing tools like BoldTrail, the importance of in-person networking, common mistakes agents make with technology, and upcoming innovations in real estate. The conversation emphasizes the need for agents to adapt and leverage technology to enhance their business.TakeawaysHeather has been with Remax for nearly 20 years, focusing on marketing and tech coaching.The evolution of technology in real estate has drastically changed how agents operate.Utilizing tools like BoldTrail can help agents organize their databases effectively.In-person networking and training are making a comeback post-pandemic.Agents often make mistakes by not fully utilizing the technology available to them.Quick wins for agents include personalizing their websites and utilizing social media effectively.The importance of having a checklist for tech tools to stay organized is crucial for agents.Upcoming tools and innovations in real estate are set to enhance marketing capabilities.Agents should collaborate and hold each other accountable for tech training.The conversation highlights the need for continuous learning and adaptation in the real estate industry.TitlesNavigating Real Estate Technology with Heather HollidayThe Future of Real Estate MarketingSound bites"Stop sharing from the MLS.""We need to evolve our business.""We have to be loud and proud."Chapters00:00 Introduction to Heather Holliday and Her Journey02:35 Evolution of Real Estate Technology05:45 The Importance of Marketing and Tech in Real Estate08:34 Utilizing Remax Tools for Success11:34 In-Person Networking and Training Resurgence14:30 Common Mistakes Agents Make with Technology17:23 Transitioning Tech Platforms18:44 Maximizing CRM and Email Campaigns21:29 Time Management in Real Estate Transactions24:38 Getting Started with Tech Tools28:24 Collaborative Learning and Masterminds32:34 Exciting Innovations in Real Estate Tech