Remember The Value Proposition! Interview with Will Laurenson from Customers Who Click

CX or Customer Experience is one of those catchwords that has been spreading around marketing circles for the past 12 months, and with good reason. Today's guest is Will Laurenson from Customers Who Click, London UK. Who has spent the past 9 years helping businesses turning clicks into customers and customers into loyal supporters. The key is always remembering the Value Proposition i.e. Cost Plus Benefits. Check out more of Will here: https://www.customerswhoclick.com/ How to help 12 Hats Radio Best things in life are free🙂 Sign up to our newsletter and stay up to date with the world of 12 Hats Radio https://mailchi.mp/podcastswest/12-hats-radio-newsletter-sign-up Tweet me direct @12_hats and use the hashtag #12hatsradio Leave a 5-star review on Apple Check out my YouTube channel The Friendly Futurist, with raw interviews and answers to some of the big questions about the near future and so much more: https://www.youtube.com/channel/UCUXMpOlkAKsNbto9MVnJPDw Leave me a message via Speakpipe: https://www.speakpipe.com/12hatsmedialab and who knows I may replay the message next episode! Check out my other podcast The Bunker List here: https://podfollow.com/the-bunker-list/view Help with paying the bills :} Creating weekly podcasts is thirsty work, so why not shout Dave a tasty soy flat white? And at the same time support your local independent media with a tip or donation, we love what we do and you can show your appreciation via: https://www.buymeacoffee.com/podcastwest Save the Planet! Buy ethical slow fashion from Stride Store! Use https://www.stridestore.com.au/?ref=3uxqxng2jgcq and the Coupon Code DAVEFROMHATSRAD to get 10% off your purchase!