ReModel: Tales of Marketing Transformation 2 - Michelle McEttrick

In the second episode of ReModel: Tales of Marketing Transformation, we sit down with Michelle McKettrick, the bold and transformative marketer behind brand turnarounds at Tesco, Barclays, and Primark.Michelle shares her insights on:• Rebuilding trust in challenged brands• Leading with purpose and creating psychological safety• Balancing brand and performance to drive impact• Using people, process, platforms, and partners to enable transformation• Reclaiming marketing’s seat at the top tableDon’t miss this chance to hear from one of the most inspiring leaders shaping modern marketing today. Hosted on Acast. See acast.com/privacy for more information.