ReModel: Tales Of Marketing Transformation 4 - Kate Mackie

In the fourth episode of ReModel: Tales of Marketing Transformation, we’re joined by Kate Mackie, Partner and Chief Marketing Strategy and Operations Officer at EY, Chair of the Marketing Society Fellows, and one of the industry’s most influential marketers. Kate takes us behind the scenes of building marketing into a true growth engine in complex organisations, sharing insights from her career and the People, Process, Platforms, Partners framework.Key takeaways from this conversation include:Brand + Performance: Stop thinking of them as separate. Your brand fuels performance, and performance reinforces your brand.Structured Freedom: Documented processes and a robust operating model allow teams to innovate and find joy in their work.Orchestrating Collaboration: Combining internal expertise with external partners drives creativity and diverse perspectives.Future-Ready Marketing: AI and tech can simplify tasks, but human creativity and storytelling remain the differentiator.Whether you’re leading a marketing transformation or building the next growth engine, Kate’s insights are a masterclass in human-centric, operationally smart marketing leadership. Hosted on Acast. See acast.com/privacy for more information.