Remove The Uncertainty with Trust with Neely Khan & Chris Maughan

We have the privilege of sharing this episode with our good friends Neely Khan and Chris Maughan of I-PRAC. Both Neely and Chris have been on our show (separately) in the past, but this time it's different because Neely has officially joined the I-PRAC team as Managing Director.John and Mateo are proponents of TRUST as a necessary tool in hospitality for both managers and guests and they dive deep into this importance in this episode.Episode HighlightsChris explains how Neely's journey with I-PRAC began, initially as a content writer, and her progression to Senior Content WriterChris emphasizes the importance of staying true to your values and working on the business, not just in it.Neely explains why she chose to take on the role at I-PRAC, citing her strong connection to the brand, mentorship by Chris, and the opportunity to learn and grow.Neely highlights the value of I-PRAC approval as a marketing tool and the unique level of peace of mind it offers guests, emphasizing that there's no similar solution in the industryMateo further explores the barriers to adoption, considering the industry's competitiveness and the need for assurance in the guest experienceThe discussion delves into finding the "sweet spot" and speculates about the reasons for the slow adoption of guest experience assuranceThe hosts consider whether negative incidents or public failures in the short-term rental industry are necessary to drive changeThe conversation touches on how guest experience assurance can be a differentiator and addresses the challenges of convincing established property managers of its value.Chris acknowledges Airbnb's significant impact on the industry but mentions their past mistakes in addressing trust and confidence issues.Episode Sponsor - DirectDeciding which property management software to use isn’t easy. Direct encourages everyone to demo a few options and see which is best for you now and for your growth. If you’re a host or property manager who is unhappy, it's a great time to talk with Direct!Direct is built on a modern framework that's intuitive and seamlessly integrates operations, distribution, connectivity, accounting, and engagement tools all within the software.Head to info.directsoftware.com/nobs and book a demo with John and receive $500 towards implementation costs. Direct wants to be part of the conversation.