Removing third-party cookies: good for you, or good for Google?

Earlier this year, Google began removing third-party cookies from its signature Internet browser, Chrome. But there’s a catch. First-party cookies - the cookies Google has direct access to and ownership of when people use Chrome - aren’t going anywhere. So what’s really happening here? Is Google trying to do you, the consumer, a solid? Or, is the tech giant simply implementing a change that will ultimately give it more control over coveted targeting data? Dr. Elea Feit, Associate Dean for Research, Associate Professor of Marketing at Drexel University's LeBow College of Business explains the potential motives behind Google's moves, and who it will affect the most.