Renata Wasiak-Sosnowska (Havas Media Network): Strategie retailowe muszą odejść od komunikatu „taniej” na rzecz „mądrzej”

from NowyMarketing Podcast · host NowyMarketing

W kolejnym odcinku NowyMarketing Podcast rozmawiamy z Renatą Wasiak-Sosnowską, dyrektor operacyjną w Havas Media Network Polska. W dyskusji opartej na badaniach agencji poruszamy wątki dotyczące kultury dyskontowej, zanikania „ery wstydu”, rewolucji w ścieżkach zakupowych najmłodszych pokoleń oraz roli, jaką w nowoczesnym retailu odgrywają sztuczna inteligencja, usługi naprawcze i rynek wtórny.

Episode metadata supplied by the publisher feed · Published Jun 23, 2026

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Renata Wasiak-Sosnowska (Havas Media Network): Strategie retailowe muszą odejść od komunikatu „taniej” na rzecz „mądrzej”

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