Renee Amor on keeping a brand's promise at BPAY

Renee Amor, General Manager Marketing and Communications at BPAY, sits down with host Mark Jones to discuss the role of trust and loyalty in brand communications, valuing simplicity, and how marketers can communicate a brand's honest truth through storytelling. Resources Drag artist Leasa Mann fronts BPAY's campaign to help people in need  BPAY appeals to Australians to help pay the bills of drought-affected farmers  BPAY presents Australian drought stories in online art exhibition via BMF  You might also like… Amy Smith on brand purpose at T2 Tea Ryan Barlow on brand responsibility at McGrath Foundation  Suzana Ristevski on simplifying complexity at NAB