Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates episode artwork

EPISODE · Jul 23, 2025 · 28 MIN

Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

from The Rural Dispatch · host Behrens & Co

Send us a text or leave a voicemail - we’d love to hear from you!NEW: LEAVE US A MESSAGEFresh off Day 1 of the Western Video Market’s biggest sale of the year, Rick Machado joins us for a boots-on-the-ground conversation in Reno. As an auctioneer, cattleman, and part owner of WVM, Rick shares how the video sale works, what makes it unique, and other industry insights. Plus, we’re joined by a couple of drop-in guests, the Nuttall boys of Susanville, CA and Glenn Benjamin of Simla, CO, to talk about how day 1 of the sale went for them. This episode delivers a true behind-the-scenes look at WVM, with insights straight from the horse's mouth. Links:Western Video MarketKeep track of your income, expenses, invoicing and payments all in one place, even when you're on the road. Right now, get 50% off QuickBooks Online for 3 months through our link: https://quickbooks.intuit.com/partners/affiliates Beef Hub App – Built by cattle haulers, for cattle haulers. Tools to make your job easier out on the road. Use referral code RURAL to sign up.➤ Download the Beef Hub App | Google PlayBeef Hub AppTechnology to make your job easier out on the road. Use referral code RURAL to sign up.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBEHRENS & CO | Join Our Email List — BEHRENS & COFacebook | Instagram | TikTokSubscribe, leave a review and share this episode to support rural voices! 

Episode metadata supplied by the publisher feed · Published Jul 23, 2025

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Send us a text or leave a voicemail - we’d love to hear from you! NEW: LEAVE US A MESSAGE Fresh off Day 1 of the Western Video Market’s biggest sale of the year, Rick Machado joins us for a boots-on-the-ground conversation in Reno. As an auctioneer, cattleman, and part owner of WVM, Rick shares how the video sale works, what makes it unique, and other industry insights. Plus, we’re joined by a couple of drop-in guests, the Nuttall boys of Susanville, CA and Glenn Benjamin of Simla, CO, to tal...

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Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

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