Repelling the Many and Compelling the Few with Bryan Adams

Bryan Adams is the CEO and founder of Ph.Creative. His company handles employer branding for companies including Apple, American Airlines, and GVC.Bryan is also a podcaster, creative strategist, specialist speaker, and the author of “Give and Get Employer Branding.”During the interview we discuss…the #1 mistake organizations make when pitching themselves to potential employeeswhy it can be better to focus on repelling potential candidates rather than attracting themdownsides to weeding out weaker candidateshow to be sure a great candidate won’t fall through the crackshow a company can start repelling the many to attract the fewcreating a meaningful employee value proposition (EVP)how companies can base their EVP on a “Give & Get” exchangecreating personas to communicate brand identityAfter the interview…Connect on LinkedIn https://www.linkedin.com/in/bryanadams1Follow on Twitter https://twitter.com/Bryan_phcVisit Ph.Creative http://www.ph-creative.comRead “Give and Get Employer Branding: Repel The Many And Compel The Few With Impact, Purpose and Belonging” https://www.amazon.com/Give-Get-Employer-Branding-Belonging/dp/1544507062Claim Your Free Gift!We’re giving away a one-year membership to the world’s #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675 Think First