[REPLAY] 88 - Why Shifting Your Identity Will Make You Rich - Stephen Larsen

In this episode, I interview Stephen Larsen, Russell Brunson's #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn't even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars.He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can a greater and more successful version of you.Key Points Discussed:The original energizer bunny and king of offer creation (01:59)Steve’s personal identity shifts (03:48)Becoming a successful coach accidentally (07:28)Becoming the person that you need to become (09:59)Steve’s Vision: Fighting the J-Curve (12:55)Doing things the unconventional way (15:51)Your business will only grow to the degree that you do (23:45)Motivation sucks and environment changes our behavior (28:40)Obstacle is the way (34:52)Enduring the dips and plateaus (40:38)Balancing personal and business (46:05)The role of faith in business (51:46)Making a difference in the world (55:55)Additional Resources:The Obstacle is the Way by Ryan HolidayEgo is the Enemy by Ryan HolidayHow the World Sees You by Sally HogsheadCan't Hurt Me by David GogginsThe Dip by Seth GodinAffiliate OutragePlay Bigger by Al RamadanExpert Secrets by Russell BrunsonHow To Design A 7 Figure Funnel In 30 Minutes - Free TrainingJosh’s New Communication Facebook GroupJosh’s New Travel InstagramJosh’s Weekly Vlog Videos on YouTubeJosh’s Daily BlogThe Mindset GuideYou can find the transcripts and more at www.thinkdifferenttheory.com/88-Be sure to follow me on Instagram @joshfortiSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episodes here.Be sure to grab a copy of The Mindshift Playbook here.If you haven't already, please rate and review the podcast on Apple Podcasts! SUBSCRIBE:Apple | Spotify | YouTube FIND JOSH:Facebook: /realjoshfortiInstagram: @joshfortiDownload The Golden Mic Method Book