REPLAY - Always Be Selling

Is it odd to always feel like yourself? Absolutely not. While many people do not like the word selling, it is time to reframe our conversation around the word “selling”. I want you to think about this as a purely loving act, something that you're doing for another person. This is going to be the way in which we make money and opportunity moves. You are selling your value to someone who desperately needs it - so sell it to them!   In this episode we discuss: Living in a state of selling. Sales as a very powerful part of the way that human beings exchange value for themselves. The reality that your employees don't have the same incentive that you do for selling. Strategies around shifting yourself and your organization into a perpetual sales organization. How benefits from generating new business are more than just sales   Allison Bio: Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University. In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.   Contact Info: Text Us at 908 292 3524 Text Retreat to know more about the upcoming one.   Book a Session with our Growth Strategists https://www.lawfirmmentor.net/speak-with-a-growth-strategist    My favorite excerpt from the episode: TIME: 00:14:16 (36 Seconds)  At a legal conference I attended where someone said, you know, always be billing was kind of the mindset of the law firm where she worked. That's why she didn't work there anymore. And, and when we asked the question, Well, what does always be billing mean in terms of just every time you sit down, you should, you know, be billing the file, but that doesn't seem problematic. She said, no, no, no. There was breathing for billing or billing for breathing, right? If you're breathing in the vicinity of the file, you should be billing somewhere. If you're breathing in the vicinity of the file, you should be billing somewhere. And you know, obviously, that doesn't comport with my values or, or frankly, the rules of professional conduct in any jurisdiction that I'm aware of.