REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platforms♻️ This is a replay episode originally aired on September 04, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.Ideas you don’t want to miss(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure(06:08) Takeaway #4: Be quick with cold (but not in the way you think)(07:12) Takeaway #5.1: Don’t be scared to follow up(07:41) Takeaway #5.2: Find that balance of following best practices(10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse(11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely.Links from this episodeTake a look at the email we featured in Ep. 28Swipe all the interesting bits on the Podmatch websitePlan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.