REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsShow notes♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?Ideas you don't want to miss:(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well(6:52) The type of email that I find hardest to write – and why(8:58) What it was like to write an email flow together with another copywriter(9:53) How this email changed from its original iteration(10:16) The reactions this email garneredLinks from this episodeTake a look at the email we’re talking about todayPlan more effective campaigns with my Email Playbooks or with my SaaS Success Pack.Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Follow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]