REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsShownotes:♻️ This is a replay episode originally aired on August 28, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community.About our guestAlex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for interviews. Alex is also the host of the top-rated podcast, Podcasting Made Simple, and a lead educator in the podcasting industry. Alex's sole focus is to serve independent podcast guests and hosts so they can grow their influence and revenue so they can better serve their listeners!Ideas you don’t want to miss(02:42) Alex’s original cold pitching strategy and why he decided to overhaul it(06:37) The creation process of this email and Alex’s genius workflow for writing like he speaks(09:22) The #1 strategy that people don’t realize that makes cold email successful – and how Podmatch takes it to the next level, across all of their emails(10:41) Why Alex only sends one email and not a whole cold sequence (plus, a good litmus test for knowing when you can break best practices)(13:17) One really unique thing about the responses that this email generates(14:50) Why Alex’s mastermind advised against his strategy – and how he used that story to generate more accountability and commitment from recipients(17:20) Why this send was so scary and Alex’s multi-prong strategy for dealing with negative responses(20:06) How this email is truly serving and impacting podcasters – and how Alex makes personal communication scaleable(27:37) Alex’s favorite emails to swipe fromLinks from this episodeTake a look at the emails we’re talking about todayWant to be featured as a guest on podcasts? Have a podcast and need great guests? You need Podmatch.Check out the amazing PodMatch course/community by taking the PodScore quizPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Connect with Alex on LinkedInGet the high-value emails that Alex swipes from: Michael Hyatt and Brendon BurchardFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]