REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsShownotes:♻️ This is a replay episode originally aired on August 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.About our guestAnna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead at Powtoon. Anna is an email enthusiast with a talent for AB tests, segmentation, and positive ROI. Cultural anthropology background empowers her passion for understanding customers' behaviors, anticipating their needs, and delivering personalized content. She has vast experience working with SaaS and e-commerce products. Anna is an international speaker at email conferences, podcast guest, and vivid evidence that email is far from dead.Ideas you don’t want to miss(05:23) How webinars fit into the overall Powtoon content strategy - and how they use them to build community and celebrate their customers(09:14) How they deeply personalize their webinar flows based on each user’s data(10:49) How they swiped from one of their sales rep’s hack to increase open and attendance rates(19:26 How they use design to demonstrate the varied benefits of their webinars(21:42) How they weave feedback throughout the customer experience to continuously personalize the user experienceLinks from this episodeTake a look at the email we’re talking about todayMy $37 customer interview packet can give you the Voice of Customer Data you need to swipe the Powtoon subject line strategy. It has everything you need to run better customer interviews: email templates, goal setting sheets, checklists – and 114 questions, divided by your research goals.Want more ideas for using your customer data than just subject lines? Check out my $43 masterclass on generating endless ideas from customer reviews.Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Create videos in minutes with Powtoon See how Grammarly gamifies usage in their emails and how Slack visually categorizes their emailsEnjoy the fun, engaging emails Casper and Inspired by IcelandConnect with Anna on LinkedInFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]