REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platforms♻️ This is a replay episode originally aired on February 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.About our guestTaylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newsletters, drives impactful campaigns, and fosters a strong culture of connection. With over a decade of international email marketing experience across diverse industries, Taylor has worked in the US, France, and now the Netherlands.Ideas you don’t want to miss(02:40) How Semrush (brilliantly) structures their email team(05:12) The “wild idea” behind the template mosh(09:15) The tangible and intangible results of this email combo(11:18) The #1 factor Taylor thinks gave the email success(07:15) The design elements and shifts that contributed to this email’s success(19:06) How they've adapted the email since – across multiple price points and products(20:10) The brand that has Taylor “smelling the store” in her inboxLinks from this episodeTake a look at the email we’re talking about todayCheck out all the way-more-than-SEO offerings from SemrushPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Get sensory overload in your inbox when you subscribe to Lush’s emailsConnect with Taylor on LinkedInFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]