REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback

Shownotes:♻️ This is a replay episode originally aired on September 18, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time.About our guestRand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.Ideas you don’t want to miss(08:42) How SparkToro tag teams their email communications – and how each sender flavors their emails with unique perspectives(11:50) The unique lifecycle of the SparkToro customer – and the even more unique response and encouragement of the SparkToro team and communications(19:11) How feeding bias into the email copy actually improves responses and gives the team better feedback(19:57) How they keep this email updated, without maxing out the team(21:31:) Why you shouldn’t use cream in your pasta – and what you should do instead(22:33) The simple filter that helps the team deprioritize the requests that won’t serve their core customers(27:01) The changes Rand wants to make to this email (and every other email he sends)Links from this episodeTake a look at the emails we’re talking about todayDiscover the websites, blogs, podcasts, social accounts, and publications that reach your audience with SparkToroPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.Connect with Rand on LinkedInFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player