REPLAY: How to take your emails omnichannel | Takeaways from Love and Links

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platforms♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️About this episodeTakeaways(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.(6:16) Takeaway #4: Borrow from other media(8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify(9:24) Takeaway #6: Try a sentiment rating systemLinks from this episode:Take another look at the email we featured in Episode 3Plan more effective campaigns with my Email Playbooks or with my SaaS Success Pack.Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠