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Replay: Ode to the Pivot!

An episode of the Interchange Recharged podcast, hosted by Wood Mackenzie, titled "Replay: Ode to the Pivot!" was published on March 18, 2019 and runs 36 minutes.

March 18, 2019 ·36m · Interchange Recharged

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We're on spring break this week. So we're offering a replay of an earlier episode -- it's all about pivots. Did you know that Nokia started out as a paper mill in Finland? Or that Nintendo once made instant rice? Many of the world's leading companies start out in radically different markets. Cleantech is the same. Sales cycles are often slow, technologies don't work as planned, and customer needs are constantly evolving. In the tumultuous world of energy, companies pivot all the time. On this week's episode of The Interchange, we celebrate the pivot. We'll look back throughout history and choose the most successful and unsuccessful pivots of all time. What do they tell us about how to succeed in this market? Recommended reading:Forbes: 14 Famous Business PivotsWall Street Journal: How a Florida Utility Became the Global King of Green PowerLA Times: How SunEdison Went From Wall Street Star to BankruptcyVestas: The History of Vestas Wind TurbinesGTM: Hard Lessons From the Algae Biofuel BubbleSubscribe to The Interchange podcast via Apple Podcasts, Google Play, Stitcher or wherever you find your audio content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're on spring break this week. So we're offering a replay of an earlier episode -- it's all about pivots.

Did you know that Nokia started out as a paper mill in Finland? Or that Nintendo once made instant rice? Many of the world's leading companies start out in radically different markets.

Cleantech is the same. Sales cycles are often slow, technologies don't work as planned, and customer needs are constantly evolving. In the tumultuous world of energy, companies pivot all the time.

On this week's episode of The Interchange, we celebrate the pivot.

We'll look back throughout history and choose the most successful and unsuccessful pivots of all time. What do they tell us about how to succeed in this market?

Recommended reading:

  • Forbes: 14 Famous Business Pivots
  • Wall Street Journal: How a Florida Utility Became the Global King of Green Power
  • LA Times: How SunEdison Went From Wall Street Star to Bankruptcy
  • Vestas: The History of Vestas Wind Turbines
  • GTM: Hard Lessons From the Algae Biofuel Bubble

Subscribe to The Interchange podcast via Apple PodcastsGoogle PlayStitcher or wherever you find your audio content.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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