Replay: Personality-Driven Copy for Non-Boring Brands

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf. Here is what we cover in this episode: Why it’s critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary  Why your copy has to talk to humans, not an algorithm  Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter  How her lowest point helped her realise her true purpose  How life is too short to be boring or unaligned with your career If you enjoyed this episode don't forget to leave a rating and review on iTunes! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist  See omnystudio.com/listener for privacy information.