REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platforms♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Timestamps(3:23) Takeaway 1: Convert users by helping them to get to the aha moment(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh(7:57) Takeaway 5: Get readers hooked with a micro-commitment(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flowLinks from this episodeTake a look at the email we’re talking about todayPlan more effective onboarding sequences with my SaaS Onboarding Success PackBe more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)Plan more effective campaigns with my Email Playbooks or with my SaaS Success Pack.Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Follow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] less