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EPISODE · May 6, 2025 · 49 MIN

Reporting hell to storytelling heaven

from Serious Social from immediate future · host Katy Howell, Barnaby Barron

When your dashboard says nothing and your boss wants everythingYou’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025. Whether you’re trying to justify a campaign or win a budget battle, this live is for you.You walk away with:• New ways to visualise your data• A better understanding of what your stakeholders need to hear• Clear steps to turn insights into actions• A bit of a laugh, because marketing is messy

Episode metadata supplied by the publisher feed · Published May 6, 2025

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Reporting hell to storytelling heaven

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