Reporting hell to storytelling heaven

Episode 85 of the Serious Social from immediate future podcast, hosted by Katy Howell, Barnaby Barron, titled "Reporting hell to storytelling heaven" was published on May 6, 2025 and runs 49 minutes.

May 6, 2025 ·49m · Serious Social from immediate future

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Summary

When your dashboard says nothing and your boss wants everything You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025. Whether you’re trying to justify a campaign or win a budget battle, this live is for you. You walk away with: • New ways to visualise your data • A better understanding of what your stakeholders need to hear • Clear steps to...

Episode Description

When your dashboard says nothing and your boss wants everything

You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.

Whether you’re trying to justify a campaign or win a budget battle, this live is for you.

You walk away with:
• New ways to visualise your data
• A better understanding of what your stakeholders need to hear
• Clear steps to turn insights into actions
• A bit of a laugh, because marketing is messy

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