Reporting hell to storytelling heaven

from Serious Social from immediate future · host Katy Howell, Barnaby Barron

When your dashboard says nothing and your boss wants everythingYou’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025. Whether you’re trying to justify a campaign or win a budget battle, this live is for you.You walk away with:• New ways to visualise your data• A better understanding of what your stakeholders need to hear• Clear steps to turn insights into actions• A bit of a laugh, because marketing is messy

What this episode covers

When your dashboard says nothing and your boss wants everything You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025. Whether you’re trying to justify a campaign or win a budget battle, this live is for you. You walk away with: • New ways to visualise your data • A better understanding of what your stakeholders need to hear • Clear steps to...

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Reporting hell to storytelling heaven

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This episode is 49 minutes long.

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This episode was published on May 6, 2025.

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