EPISODE · Aug 19, 2026 · 4 MIN
Repositioning without losing your base: a CMO playbook
from Leaders Insights — Marketing · host Leaders Insights
Repositioning a brand is one of the hardest moves a CMO can make: the market demands change, but your existing customers chose you for reasons you're about to revise. This playbook walks through how to shift brand meaning without alienating the people who built your revenue.
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This episode is 4 minutes long.
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This episode was published on August 19, 2026.
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