Repositioning Your Personal Brand

Episode 215 of the Be BOLD Branding podcast, hosted by BrandFace, titled "Repositioning Your Personal Brand" was published on October 11, 2023 and runs 17 minutes.

October 11, 2023 ·17m · Be BOLD Branding

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Summary

Have you been considering a different direction with your brand, but you don’t know where to begin? Our guest in this episode had exactly that challenge when she first became our client. Schaunon Winter lives in Evergreen, Colorado, and was established as a discount real estate broker in her region..BUT she wanted to shift that perception to a lifestyle driven local brand, focusing more on luxury mountain properties. Learn how we positioned her to accomplish that goal and more. Best Moments 01:15 Starting in Real Estate: My Journey and Brand Shift 02:37 Connecting with the Community: My Philanthropic Vision 04:25 The Best Fit: Finding Mountain Living Enthusiasts 05:54 The Story Behind 'Moving Mountains': Branding Inspiration 07:48 Personal Branding Journey: Challenges and Reflections 08:26 Collaborating with BrandFace: An Eye-Opening Experience 10:46 Elevating My Marketing: From Internet to a Bold Brand Approach 13:34 Advice for Personal Branding: Don't Wait, Invest Early 15:15 Favorite Travel Destination: Germany's Charm 16:36 Contacting Rocky Mountain Homes: The Best Way to Reach Me

Episode Description

Have you been considering a different direction with your brand, but you don’t know where to begin? Our guest in this episode had exactly that challenge when she first became our client. Schaunon Winter lives in Evergreen, Colorado, and was established as a discount real estate broker in her region..BUT she wanted to shift that perception to a lifestyle driven local brand, focusing more on luxury mountain properties. Learn how we positioned her to accomplish that goal and more.

Best Moments

01:15 Starting in Real Estate: My Journey and Brand Shift

02:37 Connecting with the Community: My Philanthropic Vision

04:25 The Best Fit: Finding Mountain Living Enthusiasts

05:54 The Story Behind 'Moving Mountains': Branding Inspiration

07:48 Personal Branding Journey: Challenges and Reflections

08:26 Collaborating with BrandFace: An Eye-Opening Experience

10:46 Elevating My Marketing: From Internet to a Bold Brand Approach

13:34 Advice for Personal Branding: Don't Wait, Invest Early

15:15 Favorite Travel Destination: Germany's Charm

16:36 Contacting Rocky Mountain Homes: The Best Way to Reach Me

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