EPISODE · Nov 1, 2021 · 19 MIN
Representation in Design and Content Marketing
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Drew Page, Cara Brown, Giselle Matz, Darin Lammers
Show Notes:00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy00:56: Why Darin created an agency-wide presentation on “Representation in Design”2:06: How Giselle’s Instagram has become a platform for inclusion and diversity3:01: Checking the biases of your business and colleagues4:33: How to combat fear of representing things “wrong”6:50: The importance of keeping others accountable 8:13: What to do when clients give pushback11:44: How “checking boxes” for diversity can result in tokenism 12:31: Designing “real” people and why representation is more than just race14:47: Giselle’s inspiration for illustration and graphic design15:44: Why audiences are supporting businesses they believe in 16:10: How to improve your content marketing through writing17:10: Improve your education on representation internally first17:33: Supporting the greater good is good for business17:50: Closing thoughts and resourcesShow Links:Follow Giselle on InstagramFollow Darin on DribbbleFollow Cara on TwitterFollow Drew on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Impactful content marketing is more than just attractive imagery and clever words. While both are important, this viewpoint is limiting. Many of us have fallen short of representing the world around us respectfully. Failing to understand race, ethnicity, socioeconomic status and disability to their fullest extent can lessen the impact of your content and both marginalize and alienate groups of people. In this special episode of Content & Conversation, Drew Page, Associate Director of Marketing, interviews a set of new guests: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy. They discuss why it’s important for designers and content marketers alike to make informed choices about their work to promote inclusivity and understanding through illustration, writing, photography and video and how developing an inclusive strategy of representation is ultimately better for your brand.
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Representation in Design and Content Marketing
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