Reps to Revenue Ep. 3 — Building a Booming CrossFit Gym for Boomers in Small-Town Arizona

In this episode of Reps to Revenue, we sit down with Greg from CrossFit Cobre Valley in Arizona — a College Football Hall of Famer who went from chasing variety in 2008 to building one of the most unique CrossFit communities in the state.What started with no community and a love for the challenge has grown into a thriving affiliate with 100+ members in small-town Globe, AZ — and previously 400+ in Tucson. Greg shares how Boomer-focused classes unexpectedly took off, the lessons he learned growing two gyms, and how his daughter helped launch his CrossFit journey.If you're building a gym, a brand, or a community — this one’s packed with gold.