Reputation Capital by T.J. Winick

https://thebookvoice.com/podcasts/2/audible/98813 to listen full audiobooks. Title: Reputation Capital Author: T.J. Winick Narrator: Jeff Hoyt Format: mp3 Length: 6 hrs and 8 mins Release date: 09-01-22 Ratings: 5 out of 5 stars, 1 rating Genres: Public Relations Publisher's Summary: In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.