Reputation Management

In today’s business landscape, your online presence and reputation is mission critical to helping you stand out in the sea of competitors. Reviews are one such way to stand out. If you give an unparalleled customer experience, your customer’s won’t keep it a secret. They will share it! Reviews are a Transfer of Trust, the Modern Referral mechanism. Your brand is your business. And your online reputation is a huge part of your brand. We explore: What is Reputation Management and why does it matter? The value of a reputation management strategy Examples of brands doing it right Innovative ways to Collect Reviews Show Notes Nerdy Numbers Corner - Why Does It Matter? Defining Reputation Management Mason and Rodolfo relay some of the numbers they found researching Reputation Management. Reviews IRL Amazon and Yelp reliance on reviews Wirecutter buying advice Twitter verification Google Maps orders Rodolfo’s dinner Brands to live by Apple and Nike - High Quality and Aspirational Southwest - Loyalty and Freedom Costco - Quality and Affordability Disney - Feel Good Stories Subaru - AWD and Mountains Self Storage Operators build their reputation Google is King Getting involved in your community Brand trust is the long term investment How To: Reputation Management 101 WHY? Reviews lead to more sales Pillars of Reputation Management Build Maintain Recover Using sentiment throughout the customer journey to optimize for positive reviews Gold Standard: Net Promoter Scoring Turning detractors into promoters: Acknowledge, Align, Assure Incentives and strategy for more reviews Put that review to work Social Proof and the Trust Economy Just Reply! Showcase them on your website Turn that frown upside down. Handling negative reviews Review gating discussion Decision Time Google My Business Does it integrate? Does it support multiple locations? Can I manage my listings? Insights and Analytics offerings? Other features to make the job easier? Other Misc Links Wendy’s Twitter Wendy’s best tweets Reputation.com Typeform Qualitrics Uberall