Reputation Management in Healthcare

When you hear “reputation management,” what comes to mind? For some, it’s online review management, which is indeed a vital component. However, it’s just one piece of the puzzle. In today’s episode, Jenny dives into the second crucial piece: shaping the online narrative about your organization. This is often intertwined with PR as it dictates how people perceive your organization. To effectively manage this narrative, follow these steps:   ●        Craft and distribute surveys to gauge current perceptions. ●        Develop a four-step strategy to manage your online narrative:  1.       Identify the core messages. 2.       Determine who the brand’s personality will be. 3.       Choose the best channels for content distribution. 4.       Plan your promotion strategy. ●        Allow sufficient time to push and monitor your content to accurately gauge its impact and audience perception.   Connect with Jenny: ●        Email: [email protected] ●        LinkedIn   If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.