Reputation, Regulations and Reality: What the Public Really Thinks

In this discussion with James Crouch from Opinium we chat about insights into public perception of the UK collections industry, researched for the Credit Services Association. Key topics include the challenges of maintaining a positive reputation, the role of clear communication, and the impact of the cost-of-living crisis. The conversation highlights the value of ongoing public perception research and the opportunities for the collections industry to improve its public image through targeted communication and advocacy. It also touches on the use of data and AI tools for enhancing industry practices.More insights and videos at https://www.ro-ar.com