Reputation: What You Don’t Own

Reputation is not what you say about your company. It is what people believe about you, based on what they see, feel, and experience. And in a world of hyper-transparency, that perception moves fast.Laurence Duarte describes herself as a business fixer and protector. She helps leaders understand reputation, identify reputational risks, and build “reputation shields” that make companies more resilient when a crisis hits and more credible when they speak.We also explore the reputational gap between brand and reality, why employees are the first shield, and why self-awareness may be the most critical leadership trait when navigating risk and responsibility.In this episode you will learn:the difference between brand and reputationwhy reputation matters for customers, investors, and employeeswhat reputational risks look like todayhow to spot the reputational gap between perception and realitywhy culture and trust act as reputational shieldswhy NGOs and regulators can be early warning signalshow leaders should share responsibility for reputation across the companywhy self-awareness shapes decision quality and integrityhow embodiment and emotional literacy can strengthen leadershipFind the transcript and more in the companion post to this episode.