Reputation with Stuart Faught | LoL #12

What does your reputation say about your business? In this episode, the Lords sit down with review industry expert Stuart Faught to break down what reputation really means in lending, operations, and growth. Whether you’re trying to build trust with sellers, brokers, lenders—or your own team—this is the real talk behind what shapes credibility and how to own your story.📌 Timestamps:00:00 - Intro: Why Reputation Is the Real Currency02:10 - Meet Stuart Faught: Online Reputation Pros05:45 - Why Reputation Matters in Lending and M&A09:30 - The Review Gap: Real Experience vs. Online Perception13:05 - Using Reputation to Build Leverage in Deals17:20 - Common Mistakes Business Owners Make with Reviews22:40 - Tactical Tools for Reputation Management27:15 - Reputation Timing: When to Ask for Reviews32:00 - Reputation as an Ongoing Strategy, Not a Fix35:45 - Final Takeaways from Stuart and the Lords39:10 - Closing Thoughts and What’s NextQuestions or feedback? We'd love to hear from you.