Rerun Episode: Do You Need a Website for Your Podcast? – PCI

As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities. In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth. Today’s Hosts: Mike Dell and Todd Cochrane ✅ Reasons to Have a Podcast Website Your Show’s Central Hub – Your Moonbase Alpha It’s the best place to send your listeners. If your show disappears from podcast apps, fans still know where to find you. SEO (Search Engine Optimization) Helps your show get discovered when people search for your topics or guests. Lets you create more detailed, searchable show notes. Branding Total control over the look, feel, and voice of your brand. Audience Engagement Include a forum, contact form, or email signup to build community and keep in touch. Monetization Promote sponsors, sell merch or services, and even run ads like AdSense. Bonus Content & Resources Add blogs, video content, transcripts, and links to additional resources. Web Analytics Use tools like Google Analytics to understand your audience’s behavior. A Place for Everything Podcast players Episode archive or playlist Contact info Announcements Merch store Ads and sponsor details Your services and products 🤔 Why You Might Not Want a Podcast Website Time Constraints Keeping a website updated does take effort. Technical Skills Not everyone is comfortable building a website — but it’s easier than you might think. Cost Domain registration and web hosting come with a price. However, Blubrry includes a free podcast website with hosting. Focus on Core Content If you’d rather focus purely on the audio, that’s okay too. Keeping It Simple Sometimes simplicity is the best route. Social Media Presence If most of your audience engagement already happens on social media, a separate website may not be necessary. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected] Stay tuned for more episodes and visit our website for the latest updates and resources.